> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Publisher Guide

> As a Publisher, you can apply to campaigns, place Invoca promo numbers in your ads, and track how effectively you're driving calls.

In performance (affiliate) marketing, a Publisher owns a landing page that hosts ads. Using Invoca, you can apply to campaigns on your Network, add Invoca promo numbers to your ads, get paid for the calls you send, and view performance reports on your results.

## Core Publisher tasks

* Apply to a campaign
* Add promo numbers to a performance marketing campaign
* View your Invoca reports and dashboard

## Advanced features

* Set up RingPools for dynamic promo number serving
* Use Invoca webhooks to share data with other systems
* Join an Advertiser campaign using Web Integration Code (WIC)

## Where to go next

* [Inviting Publishers to a Campaign](/s/article/inviting-publishers-campaign)
* [How to View Performance Ratings for Publishers in Your Network](/s/article/view-performance-ratings-publishers)