> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta (Facebook) Setup

> Add Invoca data to your Meta Business Tools to track phone call conversions and build Custom Audiences and Custom Conversions.

## About the Invoca for Meta integration (formerly Invoca for Facebook Conversions API)

Meta's Conversions API creates a direct, reliable connection between Invoca and Meta. Invoca sends call and conversation insights to a Meta Pixel, which can be used to build custom conversions and custom audiences to power ad personalization, optimization, and measurement.

This integration can help you:

* **Improve measurement** — better measure ad performance and attribution across your customer's full journey, from discovery to conversion.
* **Optimize ads for later-journey actions** — send call data so offline conversions make Meta's targeting more effective, helping show your ads to customers more likely to generate value.

For full setup instructions, see [Meta (Facebook) Conversions API: Installation Guide](/s/article/meta-conversions-api-installation-guide).

## About the Invoca for Facebook Ads integration (legacy)

If you have a legacy Invoca for Facebook Ads connect app installed, contact your Invoca Customer Success Manager or Account Manager to plan a transition to the current integration.

## Where to go next

* [Meta (Facebook) Conversions API: Installation Guide](/s/article/meta-conversions-api-installation-guide)
* [Connect Apps & No-Code Integrations](/s/article/connect-apps-and-no-code-integrations)
* [Integration Troubleshooting](/s/article/integration-troubleshooting)