> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Search Ads 360 vs Google Campaign Manager: Which Should I Use?

> Google recommends integrating with either Campaign Manager or Search Ads 360 (SA360), not both — here's how to decide which fits your business.

## Why not both?

Both solutions can share Floodlight activities, so sending data to both can create duplicate data and inflated action or transaction counts. See [Google's explanation](https://support.google.com/searchads/answer/2478311) for more detail.

## Which should I choose?

* Integrate with SA360 if your focus is solely on paid search.
* Integrate with Campaign Manager if you're tracking paid search alongside other channels, like display advertising — you can share the resulting Floodlight activities back with SA360.

|                           | Google Search Ads 360                                    | Google Campaign Manager                                                              |
| :------------------------ | :------------------------------------------------------- | :----------------------------------------------------------------------------------- |
| What it does              | Buying and optimizing paid search ads                    | Serving ads, viewing reports, verifying ad spend                                     |
| Media tracked             | Paid search                                              | Paid search, display, some video                                                     |
| Attribution type          | Click-through                                            | Click-through, view-through                                                          |
| What the integration does | Passes paid search attribution for Invoca calls to SA360 | Passes attribution for paid search, display, and video campaigns to Campaign Manager |

## If you still want to integrate with both

You can avoid duplicate data by creating distinct Floodlight activities for each integration and being careful about how conversions are shared between the two. If you want to pursue this, contact Invoca Support — this level of custom setup benefits from guided scoping.

## Where to go next

* [Google Search Ads 360 (SA360) Setup](/s/article/google-search-ads-360-setup)
* [Google Campaign Manager: Integration Overview](/s/article/jhdcp92865-698)
* [Invoca for Google Campaign Manager: Using Your Integration](/s/article/google-campaign-manager-using-integration)