> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads: Reporting & Data Visualization

> Once your integration is installed and configured, here's how to find your Invoca Signals and conversions in Google Ads reports.

One of the greatest benefits of the Invoca for Google Ads integration is seeing Signals in your Google Ads reports, so you can analyze which ads and keywords (and match types) are driving different types of calls, callers, and call outcomes. Use this information to better allocate ad spend, driving more high-quality calls and maximizing revenue.

## Viewing Signals in Google Ads

### Conversions Summary page

In your Google Ads account, click **Goals** in the left navigation menu, click **Conversions**, then **Summary**, and select a date range. In the All Conversions column, you'll see each call received from your Invoca account. Calls from landing pages are named "Invoca Calls (web page calls)." Signals are named "`<Signal Name>` (web page calls)" or "`<Signal Name>` (call extensions)," depending on the phone call's origin.

### Campaign reports

Google Ads provides conversion metrics in the Campaign, Ad Groups, Assets, and Search keywords summary reports. From the left navigation menu, click **Campaigns**, select your preferred summary report, click the segment icon near the top right of the table, select **Conversions**, then **Conversion action**.

Be sure to include the "Conversions," "All conv.," and "Conversions value" columns in your report — Invoca passes the sale amount (either the Signal "proxy" sale amount or the amount reported via file upload/Signal API) as the conversion value. This adds rows under each dimension tallying the total count of conversions for each conversion action.

## Conversion reporting requirements

If you're looking for a specific conversion in your reports, see [Google Ads: Troubleshooting & FAQs](/s/article/google-ads-troubleshooting-faqs) to learn which conditions your Invoca phone calls and Signals need to meet to post in Google Ads.

## Where to go next

* [Google Ads: Data Mapping](/s/article/google-ads-data-mapping)
* [Google Ads: Integration Management](/s/article/google-ads-integration-management)