> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads: Integration Overview

> Send Invoca phone calls and Signals to Google Ads as conversions, view Invoca data in Google Ads reports, and add call tracking to your Google Call Extensions.

**Before you begin:** You need an active Invoca account with permission to manage integrations.

[Google Ads](https://ads.google.com/home/) (formerly known as AdWords) is a leading online advertising platform. When you connect Invoca to Google Ads, Invoca sends data about the phone calls and in-call events ("Signals") that your ads generate back to Google Ads as conversions, so Google Ads can report and optimize on them the same way it does web-form conversions.

This is the first article in a series covering everything you need to set up, support, and succeed with the Invoca for Google Ads integration.

## How it works

When someone calls a phone number that Invoca is tracking, Invoca captures details about that call — including which Google Ads keyword or ad drove it — as Marketing Data. The integration passes that call, along with any Signals your account tracks (such as "qualified lead" or "appointment booked"), to Google Ads as a conversion. From there, Google Ads treats a phone conversion the same way it treats a web-form conversion: it appears in your conversion reporting and can inform Smart Bidding.

## Why choose Invoca for Google Ads?

With this integration, you can:

* Send Invoca phone calls, qualified calls, and Signals to Google Ads as conversions, helping you optimize ad spend.
* View Invoca data in your Google Ads reporting for a unified view of campaign success across phone and web conversions.
* Add Invoca call tracking to your Google Call Extensions, incorporating call tracking into click-to-dial search ads.

## Continue this integration series

Continue through the rest of this series in order:

<CardGroup>
  <Card title="1. Integration overview (You are here)" icon="map-pin" horizontal />

  <Card title="2. Installation guide" icon="download" href="/s/article/google-ads-installation-guide" horizontal />

  <Card title="3. Adding Invoca to your Google Call Extensions" icon="phone" href="/s/article/google-ads-call-extensions-setup" horizontal />

  <Card title="4. Sending Google Ads data back to Invoca (optional)" icon="arrows-rotate" href="/s/article/google-ads-inbound-data-sync" horizontal />

  <Card title="5. Viewing Invoca data in Google Ads reports" icon="chart-line" href="/s/article/google-ads-reporting-data-visualization" horizontal />

  <Card title="6. FAQs and troubleshooting" icon="circle-question" href="/s/article/google-ads-troubleshooting-faqs" horizontal />
</CardGroup>


## Related topics

- [Google Campaign Manager: Integration Overview](/s/article/google-campaign-manager-integration-overview.md)
- [Google Analytics 4.0 (GA4): Integration Overview](/s/article/ga4-integration-overview.md)
- [Google Ads: Integration Management](/s/article/google-ads-integration-management.md)
- [Google Ads: Inbound Data Sync](/s/article/google-ads-inbound-data-sync.md)
- [Google Ads: Authentication and Account Linking](/s/article/google-ads-authentication-and-account-linking.md)