> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads: Installation Guide

> Connect Invoca to Google Ads by authorizing the integration, configuring which calls and Signals to send as conversions, and managing your ongoing settings.

**Before you begin:** Choose an Invoca user with Administrative credentials to authenticate. We strongly recommend creating a dedicated Google Ads user with a unique email address for the integration, to protect against organizational turnover.

## Part 1: Get your accounts ready to integrate

Authenticate with user credentials at the Admin access level for your Google Ads account. This enables a Data Manager connection between Invoca and Google Ads — a more secure and reliable connection than a Standard-level connection, which ties the integration to a specific Google Account instead.

If you have multiple client accounts, integrate with the Google Ads manager or client account that actually manages your conversions. A Google Ads manager account can sit above a client account or another manager account, and can manage conversions for its child accounts — in that case, authenticate with credentials to the top-level manager account.

## Part 2: Authenticate the Google Ads app in Invoca

1. Log in to your Invoca account. If integrating at the profile level, select your profile first — most customers integrate at the Network level even when integrating multiple Google Ads client accounts.
2. In the sidebar, click **Integrations**, then **Manage Integrations**.
3. Click the Google Ads tile, choose **Integrate**, then click **Authorize with Google**.
4. If you're logged into more than one Google Account, select the one to use, review the access request, and click **Accept**.
5. Select the Google Ads account to integrate. If you have a Manager Account and want to integrate multiple client accounts, select the top-level Manager Account. If your credentials have Admin access, you'll see a checkbox to use a Data Manager connection — this is strongly recommended, since it avoids issues from employee turnover or password resets.
6. Wait for Invoca to sync accounts from Google Ads — click the Refresh link in the toast notification, or refresh your browser.

## Part 3: Configure the Signals you want to send to Google Ads

From the Google Ads menu, click the **+ Add** dropdown and choose a conversion type:

* **Calls** — tracks calls from a landing page. Invoca creates one conversion action with a source of "Website (Import from clicks)." Calls from Call Assets aren't included here since Google Ads tracks those natively through Google Forwarding Numbers.
* **Add Signal** — creates a conversion whenever a Signal is met. This creates two conversions: one for landing-page calls, one for call-extension calls.
* **Paid Calls** — for performance customers with affiliate campaigns, creates a conversion for calls marked "Paid" in Invoca at call time. Corrections applied after the call aren't sent.

Then configure the conversion:

1. Under **Select Accounts to Integrate**, choose the Google Ads Manager or Client accounts that manage your conversions. If an account doesn't appear, select the account that manages its conversions instead — check the Overview tab's Account Information panel to see whether an account is "Client" or "Manager Account" managed.
2. Choose a Count Type: "Many Per Click" counts every report against the same click identifier (required if capturing wbraid/gbraid, and recommended for sale-type conversions); "One Per Click" counts the conversion once per click identifier (recommended for Calls and lead-type conversions).
3. Optionally check **Include in Automated Bidding** for Signals you want Google to optimize toward — this sets the Action Optimization to "Primary" and requires a conversion-based bidding strategy in Google Ads to take effect. Leaving it unchecked sets it to "Secondary," used for observation only.
4. Choose an attribution model — Data Driven is recommended and the default.
5. Choose a Category (Lead, Purchase/Sale, etc.).
6. Enter a Conversion Window — the number of days after a click to track conversions for, up to 90.
7. Enter a default revenue value as a fallback conversion value; a Signal's own Invoca Revenue value overrides this default.

New conversions may show errors briefly — it takes Google Ads up to two hours to start accepting data into a new conversion, and Invoca automatically retries until it posts successfully.

## Part 4: Administer the integration and manage your settings

The Overview tab shows sync status, connected accounts (Account ID, Name, whether it's an MCC or Client account, and whether Autotagging/Enhanced Conversions is enabled), and a "Nightly Account Sync" option that refreshes account data between 10pm–2am Pacific daily.

Enhanced Conversions must be separately enabled within Invoca to send hashed conversion data to Google — see [Google Ads: Enhanced Conversions](/s/article/google-ads-enhanced-conversions).

The User IP Address toggle lets you send IP addresses to Google for reporting — you'll also need to enable IP capture in the Invoca Tag.

We recommend linking your Search Console with your Google Ads account so Google Ads can verify the promo numbers used in your Call Assets.

If you've already created promo numbers with the "Google Call Extension" media type, they'll be automatically added and assigned to the appropriate Google Ads account ID.

**Removing conversions:** deleting a Signal removes its associated conversions from Google Ads. To restore one, add a new Signal with the same name and re-associate the accounts — Invoca automatically reactivates the original conversion.

**Deactivating your integration:** if you're fixing an authentication issue, re-authorize instead — this refreshes permissions without clearing your configuration. To fully deactivate: click Integrations, select the Google Ads tile, click the ellipses, and choose Deactivate Integration. All Signal-based conversion actions are set to "removed," though previously reported data stays in your Google Ads reports. Your Google Call Extension promo numbers keep tracking calls and retain their account association regardless.

**Reactivating:** follow Part 1 again. Invoca revives existing conversions if you set up Signals with the same names as before, and automatically re-adds any Google Call Extension promo numbers to the appropriate account.

## Where to go next

* [Google Ads: Integration Overview](/s/article/jhdcp92865-688)
* [Google Ads: Call Extensions Setup](/s/article/google-ads-call-extensions-setup)
* [Google Ads: Inbound Data Sync](/s/article/google-ads-inbound-data-sync)
* [Google Ads: Enhanced Conversions](/s/article/google-ads-enhanced-conversions)
* [Google Ads: Troubleshooting & FAQs](/s/article/google-ads-troubleshooting-faqs)