> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Does Google Ads Show a Field_Error INVALID_VALUE?

> This error appears when a WEBSITE\_CALL or AD\_CALL conversion action's `always_use_default_value` setting is set to false — Google requires it to be true.

**Applies to:** Google Ads

## Symptoms

An `INVALID_VALUE` error appears when attempting to sync or integrate the Google Ads account.

## Cause

Per [Google's documentation](https://developers.google.com/google-ads/api/docs/conversions/create-conversion-actions), the `value_settings` for a `WEBSITE_CALL` or `AD_CALL` conversion action must have `always_use_default_value` set to `true`. Setting it to `false` when creating or updating this value results in an `INVALID_VALUE` error.

## Resolution

1. Log in to your Google Ads account.
2. Go to **Tools & Settings**, then select **Conversions** under the Measurement section.
3. Locate the conversion action you want to edit and click its name to open the details page.
4. Check the conversion action's status settings — look for an "Active" or "Enabled" checkbox — and confirm `always_use_default_value` is set to `true`.

## Where to go next

* [Google Ads: Installation Guide](/s/article/google-ads-installation-guide)
