> ## Documentation Index > Fetch the complete documentation index at: https://docs.invoca.com/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Quick reference definitions for terms used across Invoca's documentation, including integrations, SSO/SAML setup, and data compliance features. ## A ### Adobe Launch / Extension Invoca's extension for Adobe Launch that lets you implement the Invoca Tag across your website without custom development. See [Adobe Experience Cloud: Integration Overview](/s/article/jhdcp92865-582). ### Advanced Redaction An upgraded redaction tier available as an add-on. Networks that purchase it are exempt from Invoca's default Standard Redaction rollout. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ### AppExchange Salesforce's public marketplace where you can install the Invoca for Salesforce Sales Cloud package as a preliminary test of compatibility with your org before full installation. See [Salesforce: Integration Overview](/s/article/jhdcp92865-587). ### Assertion Consumer Service (ACS) URL The endpoint your identity provider sends SAML assertions to in order to complete Single Sign-On into Invoca (`https://[network].invoca.net/sso/consume`). See [SAML SSO Setup](/s/article/jhdcp92865-570). ### Audience A list of users built from Invoca call and Signal data in a connected platform, such as Google Analytics or Adobe Audience Manager, then used for targeting or personalization in that platform. See [Google Analytics 4 (GA4): Integration Overview](/s/article/jhdcp92865-585). ## C ### Call Record ID Invoca's unique identifier for a call. Call center software can use it to report outcomes and conversions back to Invoca. See [SIP Integration Overview](/s/article/jhdcp92865-601). ### Closed Loop Reporting The process of reporting a call's outcome or conversion from a connected platform, like Salesforce, back to Invoca — so Invoca can share it with other marketing platforms for optimization. See [Salesforce: Integration Overview](/s/article/jhdcp92865-587). ## D ### Default Role The user role automatically assigned to new users who access Invoca through SAML SSO, unless a different role is specified in their SAML attributes. See [SAML SSO Setup](/s/article/jhdcp92865-570). ## E ### Entity ID The value that identifies Invoca as the service provider to your identity provider during SAML SSO setup (`Invoca_SAML_Service_Provider`). See [SAML SSO Setup](/s/article/jhdcp92865-570). ## F ### Filtered Reporting A user role and permission model that restricts which reporting data a SAML SSO user can view, defined using `report_filters`. See [SAML SSO Setup](/s/article/jhdcp92865-570). ### Floodlight Activity A Google Campaign Manager conversion-tracking tag. Invoca reports phone calls and Signals to Campaign Manager as Floodlight activities. See [Google Campaign Manager: Integration Overview](/s/article/jhdcp92865-698). ## G ### Google Call Extensions A Google Ads ad format that adds a click-to-call phone number to search ads. Invoca call tracking can be added to these extensions. See [Google Ads: Integration Overview](/s/article/jhdcp92865-688). ## I ### Identity Provider (IdP) The external system — such as Okta, Microsoft ADFS, or Azure — that authenticates users and passes their login details to Invoca via SAML SSO. See [SAML SSO Setup](/s/article/jhdcp92865-570). ## L ### License Type Designates which parts of the Invoca platform (`marketing`, `contact_center`, or both) a SAML SSO user is licensed to access. See [SAML SSO Setup](/s/article/jhdcp92865-570). ## N ### Name ID The unique identifier Invoca uses to match a SAML SSO user, formatted as the user's email address. See [SAML SSO Setup](/s/article/jhdcp92865-570). ### Network The top level of the Invoca account hierarchy. Some settings, like Redaction, are defined at the Network level rather than the Profile level. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ## O ### Offline Conversions API Google's API for reporting conversions that happen outside a web browser, such as phone calls, back into Google's ad platforms. See [Google Campaign Manager: Integration Overview](/s/article/jhdcp92865-698). ## P ### PCI DSS (Payment Card Industry Data Security Standard) A global security standard for protecting credit card data. Invoca is PCI DSS certified, a certification that covers call recordings and transcripts that may contain payment details. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ### PII (Personally Identifiable Information) Personal data — such as date of birth, driver's license number, SSN, and passport number — that Invoca's Standard Redaction automatically removes from recordings and transcripts. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ### PreSense An Invoca feature that shares Invoca data with your call center system in real time, using the same request that routes the call over SIP. See [SIP Integration Overview](/s/article/jhdcp92865-601). ### Profile An Advertiser- or Affiliate-level account within an Invoca Network. SAML SSO users can be scoped to access specific Profiles. See [SAML SSO Setup](/s/article/jhdcp92865-570). ## Q ### Qualified Call A phone call that meets criteria you define to count as a marketing conversion. Qualified calls can be sent to platforms like Google Ads. See [Google Ads: Integration Overview](/s/article/jhdcp92865-688). ## R ### Retention Period The length of time you configure Invoca to store call recordings before automatically deleting them. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ## S ### SAML SSO (Security Assertion Markup Language Single Sign-On) A standard that lets your organization's identity provider handle login to Invoca, removing the need for separate Invoca usernames and passwords. See [SAML SSO Setup](/s/article/jhdcp92865-570). ### Segment A group of callers or calls defined by shared Signals or attributes, used in platforms like Adobe Audience Manager for targeting and personalization. See [Adobe Experience Cloud: Integration Overview](/s/article/jhdcp92865-582). ### SHA-1 Fingerprint A digest of your identity provider's certificate, entered in Invoca to verify the authenticity of SAML SSO requests. See [SAML SSO Setup](/s/article/jhdcp92865-570). ### Signal An in-call event or outcome that Invoca detects and can share with other marketing and analytics platforms — such as Google Ads, Adobe, and Facebook — for optimization and targeting. See [Signals Overview](/s/article/signals-overview). ### Signal AI Invoca's AI feature that analyzes call recordings and transcripts to surface actionable Signals. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ### Single Logout (SLO) A SAML SSO feature that logs a user out of Invoca when they log out of their identity provider. See [SAML SSO Setup](/s/article/jhdcp92865-570). ### SIP (Session Initiation Protocol) A standard for initiating, maintaining, and terminating multimedia communications. Invoca uses it to connect inbound phone calls directly to your business over the internet, reducing telecom fees. See [SIP Integration Overview](/s/article/jhdcp92865-601). ### Standard Redaction Invoca's default redaction level, which automatically removes PII and PCI data from call recordings and transcripts before they're stored. See [Transcription Redaction Overview](/s/article/jhdcp92865-8699). ### Super User The Invoca user role required to configure account-wide settings, such as SAML SSO. See [SAML SSO Setup](/s/article/jhdcp92865-570). ## Where to go next * [Basic Knowledge: Capturing Marketing Data with Invoca](/s/article/capturing-marketing-data) * [Connect Apps & No-Code Integrations](/s/article/connect-apps-and-no-code-integrations)