> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Is a Data Delivery the Only Way to Send Marketing Data to Adobe Analytics?

> No — you can include additional Marketing Data directly in your Pre-Transfer or Post-Call webhook requests to the Data Insertion API.

**Applies to:** Customers integrating with Adobe Analytics who need alternatives to the standard data delivery integration option

## Answer

You can include additional Marketing Data in your Pre-Transfer webhook request to the Data Insertion API in a few ways:

* Create eVars for each data point you'd like to send in the Pre-Transfer webhook, and add those to the XML Post Parameters using the Invoca substitution token.
* Create a List Var that includes all available call data points, delimited by a special character.
* Add all call data points as `<context data>` in the request. Context data can then be mapped to traffic variables, conversion variables, or events using Processing Rules — this offers flexibility, since data only maps to a variable or event once a Processing Rule is created, not immediately.

If you need Marketing Data fields that are only available after the call ends, you can use these same options in a Post-Call Data Insertion API request — this requires configuring an additional Post-Call Webhook.

## Where to go next

* [Adobe Analytics: Installation & User Guide](/s/article/adobe-analytics-installation-user-guide)
* [How to Send Invoca Call Records to Adobe Analytics as a Custom Link Event](/s/article/send-call-records-adobe-analytics-custom-link-event)