> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does the Attribution Window Affect Which Landing Page Is Captured in Reports?

> A longer attribution window can make a call appear tied to an earlier landing page than expected, since tracking starts from the visitor's first page view.

<Note>
  Invoca is migrating Dashboards and Reports to the newer Insights & Analytics experience. See [Insights & Analytics: Getting Started Guide](/s/article/insights-analytics-getting-started-guide) to check out the new experience.
</Note>

## Applies to

* Call Reports

## Answer

With a longer attribution window, a website visitor may visit a landing page, leave, and later return to place a call from a different calling page — all within that window. In this case, the original landing page they first visited remains the attributed page in your reports, since attribution tracking begins at that first page visit. This can look like a discrepancy at first glance, but it reflects the attribution window doing what it's designed to do: crediting the full visitor journey rather than only the most recent page.

## Where to go next

* [Attribution Model Comparison](/s/article/attribution-model-comparison)
* [Reset Attribution Cache](/s/article/reset-attribution-cache)
* [Capturing Marketing Data](/s/article/capturing-marketing-data)