> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertiser Guide

> As an Advertiser, you can create campaigns, pull promo numbers, add creatives, build call routing, and view performance reports.

## Core Advertiser tasks

* Create a Publisher Promotion to define the terms Publishers see when applying to your campaign
* Create an Invoca campaign
* Add promo numbers to a performance marketing campaign
* Add your Invoca promo numbers to image and SMS ads with Campaign Creatives (legacy)
* Build and edit a call treatment for your campaign
* View and use your Invoca reports and dashboard

## Advanced features

* Pause, unpause, or archive a campaign
* Deploy Invoca on your landing page for affiliate marketing using Web Integration Code (WIC)
* Set up RingPools for dynamic promo number serving
* Use Invoca webhooks to share data with other systems
* Customize call treatment by Publisher on a performance campaign

## Where to go next

* [Create a Publisher Promotion](/s/article/create-publisher-promotion)
* [Creating a Campaign](/s/article/creating-a-campaign)
* [Customize Call Treatment by Publisher](/s/article/customize-call-treatment-publisher)