> ## Documentation Index
> Fetch the complete documentation index at: https://docs.invoca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adobe Experience Cloud: Integration Overview

> Connect Invoca to Adobe Experience Cloud products to attribute calls to marketing campaigns, personalize experiences based on call outcomes, and unify your online and offline customer data.

[Adobe Experience Cloud](https://www.adobe.com/experience-cloud/overview.html) is a suite of marketing technology products and a premier integration partner with Invoca. Connecting your Invoca account to your Adobe Experience Cloud products lets you fully integrate Invoca's call intelligence with the rest of your marketing efforts.

Here are a few ways businesses use Invoca and Adobe Experience Cloud together:

* **Paid search optimization:** Attribute calls and call conversions to the paid search campaigns, ad groups, ads, and keywords that drove them, and incorporate call conversions into your weighted objectives and forecasting tools.
* **A/B testing:** Combine call data with Adobe Analytics and Target to understand which experiments and variants drive the best offline outcomes, not just online ones.
* **Segmentation:** Use Invoca Signals that describe the type of call, caller, and outcome to build segments and dashboards in Workspace.
* **Content personalization:** Share call-related segments with Adobe Target, Adobe Advertising Cloud, and Adobe Audience Manager to personalize content and improve ad targeting based on phone conversations.
* **Personalized call routing:** Check whether a visitor belongs to a segment in Adobe Audience Manager before a call connects, and route high-intent callers directly to a qualified agent.
* **Tag deployment:** Deploy the Invoca Tag across your websites using Invoca's extension in Adobe Launch.

## Continue this integration series

This series of articles will help you connect Invoca to each of your Adobe products.

<CardGroup>
  <Card title="1. Integration overview (You are here)" icon="map-pin" horizontal />

  <Card title="2. Invoca for Adobe Analytics" icon="chart-line" href="/s/article/adobe-analytics-installation-user-guide" horizontal />

  <Card title="3. Invoca for Adobe Audience Manager" icon="users" href="/s/article/adobe-audience-manager-installation-user-guide" horizontal />

  <Card title="4. Invoca for Adobe Advertising Cloud" icon="bullhorn" href="/s/article/adobe-advertising-cloud-installation-user-guide" horizontal />

  <Card title="5. Invoca for Adobe Target" icon="link" href="/s/article/adobe-target-installation-user-guide" horizontal />

  <Card title="6. Invoca for Adobe Launch" icon="rocket" href="/s/article/adobe-launch-installation-user-guide" horizontal />

  <Card title="7. Invoca for Adobe Experience Platform" icon="layer-group" href="/s/article/adobe-experience-platform-aep-integration-guide" horizontal />
</CardGroup>


## Related topics

- [Invoca for Salesforce Sales Cloud: Integration overview](/s/article/salesforce-sales-cloud-integration-overview.md)
- [Adobe Experience Platform (AEP): Integration Guide](/s/article/adobe-experience-platform-aep-integration-guide.md)
- [The Custom Code Provided in Documentation Is Not Capturing the Adobe Experience Cloud Visitor ID](/s/article/custom-code-not-capturing-adobe-experience-cloud-visitor-id.md)
- [Adobe Advertising Cloud: Installation & User Guide](/s/article/adobe-advertising-cloud-installation-user-guide.md)
- [Migrating from Legacy SAINT Classification Imports to Adobe Analytics Classification Sets](/s/article/migrating-from-legacy-saint-classification-imports-to-adobe-analytics-classification-sets.md)